You want to know what's crazy? Just a few years ago you would have had to of hired a professional film crew to make great content. Now, all you have to do is pull your phone out of your pocket and just start filming. The ability to market your restaurant with Instagram Stories has completely changed the game. Your audience gets to learn so much about you...ohhhhh...and it's FREE!
As you might know, everyone loves a good story! And you know what else they love? They love having an inside look into your business. Why do you think so many people love going on tours of a brewery? They like to see the brewer at work, how beer is made, what the behind-the-scenes part of the operation is all about.
When people feel like they know you and trust you, they are more likely to become loyal customers!
Use these apps to create amazing stories for Instagram:
The first step you have to take is to just start putting up stories. It doesn't have to be anything over-the-top fancy at first...just start adding content, tag different beers, use the location tags, etc. Then, once you have learned the basics, check out some of the cool apps below that can help take your game to the next level.
2. Videoshop
4. Hype Type
5. Mojo
Don't Be Boring...Be Fun!
One of the main issues that a lot of breweries, brewpubs, and restaurants have with their social media is that they have taken the "social" out of the marketing. Too often we see the same, cookie-cutter photos posted to Facebook and Instagram. People want to go to establishments where they can see themselves having a good time. Don't be afraid to show your team and customers laughing and having a good time!
Have questions? Contact Johnny at: jcaito@veracitydigitalmedia.com
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