Followers in less than two years
SCI Phoenix Case Study
From 300 followers to an award-winning digital growth engine.
In less than two years, SCI Phoenix grew its Facebook audience to more than 5,600 followers, generated over 205,000 views in a 90-day window, and earned SCI's 2025 Digital Presence Award.
Views, up 56%
Views from non-followers
SCI Digital Presence Award
Recognized by SCI
Award-winning because the entire system worked together.
SCI Phoenix did not earn this recognition because of one lucky post. The chapter showed up consistently, and Veracity connected the website, social content, local advertising, email and SMS capture, raffles, and banquet promotion into one repeatable system.
The chapter's 2025 Digital Presence Award was featured in Safari Times.
The Evidence
Consistent attention. Measurable growth. Reach beyond the existing audience.
One recent 90-day reporting window produced 205,383 views, a 56% increase over the previous period. Nearly two-thirds of those views came from people who did not already follow the chapter.
From roughly 300 followers to more than 5,600.
10,140 short-form video views during the reporting window.
Campaign creative gave supporters a clear reason to stop and engage.
Source: platform-reported Facebook Insights supplied by SCI Phoenix. Results reflect the reporting windows displayed in the screenshots and are not presented as a guarantee of future performance.
How It Worked
Attention became an owned audience. The owned audience became action.
The growth came from a connected system, not isolated posts or a single campaign.
Build Trust
A professional, mobile-friendly website gave every campaign a credible destination for events, raffles, membership, and chapter information.
Create Attention
Consistent creative and a small, always-on local advertising strategy reached Phoenix-area supporters with relevant content.
Own the Audience
Giveaways and clear calls to action converted social reach into email and SMS contacts the chapter could reach directly.
Activate Growth
Email, SMS, social, and the website worked together to support raffle sales, banquet promotion, and year-round momentum.
Why It Worked
The chapter stopped starting from zero every time it had something to promote.
Each campaign added followers, contacts, recognition, and trust that made the next raffle, banquet, or membership push easier. That compounding audience is the real asset Veracity helped SCI Phoenix build.
"Veracity has taken the Phoenix Chapter of Safari Club International to new levels."
What Could Your Chapter Build?
You do not need more random posts. You need a system that grows an audience your chapter can activate.
Tell us what you need to grow next: membership, banquet attendance, raffle revenue, email and text lists, or all of it. We will show you the simplest path forward.